Alfred is CEO of BRIGHT Marketing Solutions. He has a law degree, but started his career as a management trainee with ING Group, and worked in Sales & Marketing ever since. In 2000 he started his own company, offering his services as Interim Manager and Marketing Consultant.
Keywords: CRM, customer marketing (acquisition, development, retention), customer journey, contact strategy, campaign management, and loyalty programs. His main focus is to always look at what the customer has in mind – and be inspiring.
The experience of 35+ years was accumulated within financials, fmcg, non-profit, telecom, retail, e-commerce and hospitality.
He is co-founder of the BGLBC.
Check his LinkedIn Profile for more information.